Privacy Policy – Hupup.in

Effective Date: August 1, 2025
Website: https://www.hupup.in

1. Who We Are

Welcome to Hupup.in, your destination for activewear, yoga accessories, travel essentials, and wellness-focused lifestyle products.
Our official website address is: https://www.hupup.in

This Privacy Policy explains how we collect, use, and protect your personal data when you visit or interact with our website.

2. What Personal Data We Collect & Why

A. Information You Provide

We may collect:

  • Name, email address, phone number
  • Shipping and billing address
  • Comments, reviews, and form responses
  • Uploaded media
  • Facebook or social login data (if applicable)

This data helps us process orders, improve service, personalize content, and communicate with you.

B. Comments

When you leave comments, we collect the data shown in the comment form, along with your IP address and browser user agent to help detect spam.

An anonymized string (hash) of your email address may be shared with the Gravatar service to check if you’re using it. After your comment is approved, your profile image becomes publicly visible next to your comment.
Gravatar’s Privacy Policy: https://automattic.com/privacy/

C. Media

If you upload images to the website, avoid including embedded location data (EXIF GPS). Other users may be able to extract location data from these images.

3. Cookies & Tracking Technologies

We use cookies to:

  • Remember your login and preferences
  • Facilitate comment and form auto-fill
  • Track website analytics and performance
  • Manage sessions and user interface options
Types of Cookies:
  • Comment Cookies: Saved for 1 year
  • Login Cookies: Valid for 2 days, or 2 weeks if “Remember Me” is selected
  • Screen Display Preferences: Stored for 1 year
  • Session/Test Cookies: Temporary and removed after you close the browser
  • Post Edit Cookies: Track the post ID you edited (expire in 1 day)

You can manage cookie settings in your browser. Disabling cookies may limit some website features.

4. Embedded Content from Other Websites

Articles and pages on Hupup.in may include embedded content such as videos, images, or posts from external platforms.
This embedded content behaves as if you visited the third-party site directly. These sites may collect data, use third-party tracking, and monitor your activity, especially if you’re logged into their services.

5. How We Use Your Data

We use the data we collect to:

  • Process orders and manage your account
  • Improve our website, products, and services
  • Personalize your experience
  • Respond to queries and support requests
  • Send promotional or marketing content (with your consent)
  • Conduct internal analysis and market research

We do not sell your personal data. Any sharing is limited to trusted service providers (e.g., shipping, payment processing) or required by law.

6. Payment Information

We do not store credit/debit card or banking details. All online transactions are handled securely through PayU Money. We accept Visa, Mastercard, Diner’s Club, UPI, and Net Banking.
We also offer Cash on Delivery (COD), subject to availability and policy.

7. Who We Share Your Data With

If you request a password reset, your IP address will be included in the reset email. Otherwise, we do not share your data unless required for order fulfillment, legal compliance, or if you give consent.

8. How Long We Retain Your Data

  • Comments: Retained indefinitely, including metadata, to auto-approve future comments
  • Registered Users: Your profile data is stored until you delete it or request removal.
    You may view, edit, or delete your personal info (except username).
  • Order History: Retained for tax, administrative, or customer support purposes

9. Your Rights Over Your Data

You have the right to:

  • Request an export of your personal data
  • Correct or update your information
  • Request deletion of your data
  • Opt out of marketing communications

To exercise any of these rights, contact us at contact@hupup.in.

Note: We may retain some data for administrative, legal, or security purposes.

10. Where Your Data Is Sent

Visitor comments may be checked using an automated spam detection service. We also use trusted third-party services (e.g., payment gateways, analytics) that may process data on our behalf in compliance with data protection laws.

11. Data Security

We implement secure technical and organizational measures to safeguard your data, including:

  • HTTPS encryption
  • Firewall & malware protection
  • Limited access to sensitive information
  • Secure third-party integrations

12. Controlling Your Personal Information

We will not share or sell your data without your permission unless required by law.
You may opt out of promotional messages at any time. For privacy-related inquiries or to request data changes, contact:

📧 Email: contact@hupup.in
📞 Phone: +91-XXXXXXXXXX
🌐 Website: www.hupup.in